PR Company in Malaysia is a relatively new venue for companies to contact the local audience. PR companies in Malaysia to offer their expertise to international and local companies to promote their brand, product, and services to the targeted audience in Malaysia. The challenges faced by the companies in Malaysia include issues such as: language, government regulation, economics, media awareness, and of course cost. Most importantly is that companies must make sure that they reach their target audience in a cost effective way.
In Malaysia, as in many Asian countries, traditional media and traditional methods of advertising are no longer enough to reach target audiences. It is more about reaching the right audience at the right time using the right medium. There are many options available to companies when it comes to media and PR. Below are some examples:
SMM (Social Media Influencer) Marketing Malaysia is a growing trend in PR company in Malaysia. SMM firms in Malaysia market themselves as social media agencies or social media companies. As a result, they have developed a strong clientele base in Malaysia’s Bumipulay area such as TIVA Network, Bright Hub, and Direct Line Communications who have thousands of active clients. These companies help their clients promote their brands using mobile applications, social media platforms such as Facebook and Twitter, email marketing, and SEO strategies.
Another great option to get your message out is through social media. Many companies Malaysia offer social media engagement such as blogging, YouTube, Twitter, Facebook and other microblogging platforms. A PR company Malaysia can also help you with SEO and SMO strategies like creating a blog on your behalf using Google AdWords, article submission in local and regional newspapers, placement on local business websites, and other online strategies that can help your brand to reach new customers. Malaysia’s largest PR company is also seeing the potential in SMM and is setting up two new pr companies, one in Kuala Lumpur and the other in Penang.
While there is no formal PR company curriculum in Malaysia, most PR agencies in the country have extensive trainings on public relations and know how to use online resources to promote your brand. To get your brand noticed in Malaysia, you need a good SEO strategy and strategic internet marketing that incorporate link building, content creation, blogging, and video production. Most PR company Malaysia agencies offer these services as part of their basic package. You may need to look for agencies in your area that offer more services though.
PR companies in Malaysia like TIVA Network also provide SMM services as well as SEO and social media optimization. Their clients include major multinational corporations like Unilever, GlaxoSmithKline, and Wal-mart. While TIVA works in partnership with these brands, they also work on their own to promote their brands. TIVA has made it easy for organizations to gain visibility inMalaysia by creating engaging content, news releases, and press releases and then using them as influencers. These influencers are celebrities or local celebrities who use their face or their videos for online visibility through social media, viral marketing, or viral ebooks.
For an organization to become an influencer, they first have to register themselves as an official representative of the brand that they want to promote. Once that is done, they create promotional content for their profile, such as videos, blog posts, press releases, and web content such as SEO rich articles and visual content. The advantage here is that these influencers get the chance to gain more exposure and for their business to move up the search engine rankings through social media. For Malaysia, the SMM strategies of TIVA also work in conjunction with PR in helping to increase the online visibility of the brand.
In Malaysia, the traditional PR method is to hire a writer to create effective stories for the press releases and to write blogs and articles with content based on keyword searches. On the other hand, using this traditional PR method, the brand awareness is not high. That is why the Malaysia PR company uses more contemporary ways of increasing brand awareness. It makes people aware of the product and what it stands for. When they are aware of its existence, they will be able to connect to it directly and become a customer. This increases the possibility of making the customer become a return customer.